CANYU CHEN, Better with Less_LoopCell, SEP 25 — DEC 25
“LoopCell”
About: LoopCell is a packaging concept for CR2032 button cell batteries, developed in response to the “Better with Less” brief. The project explores how to package a small everyday product with fewer components and a simpler material system.
Replacing plastic blister packaging with a paper-based structure, LoopCell combines material reduction, product visibility, and ease of assembly. Its circular brand identity draws on the shape of the battery and the idea of keeping materials in use.Through successive physical prototypes, the design evolved from a layered enclosure into a folded cardboard structure assembled with a slot-lock mechanism. Extra panels, internal compartments and a proposed battery return slot were removed to simplify construction.
The final prototypes explore formats for one or two batteries, with folded supports holding each cell within the structure. Green and white graphics, circular motifs and clear typography connect the packaging with the LoopCell identity. The outcome proposes a plastic-free approach designed to simplify material separation for recycling, while keeping the product visible through a circular opening.
Details (4)
CANYU_CHEN (陳燦宇)
Currently:
Revision selection of works...
Selected Projects;
01) REST PENDING
02) CHISEL 41X
03) DRK
04) LOOPCELL
05) CRIMSONY
06) T/D/F
07) INVISIBLE WATER
Communication Designer,
Based in Melbourne & Zhengzhou
Canyu Chen {Hello!}
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I’m a designer based in Mount Waverley on Wurundjeri Woi Wurrung Country, working across visual identity, typography, and motion graphics.
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